Matt Kuperholz Consultancy | AI Strategy & Advisory, Australia

About Professor Kuperholz

M@ Kuperholz is one of Australia's most experienced artificial intelligence practitioners

For over three decades he has been building, deploying, and governing AI solutions for clients large and small across a wide range of industries and problem domains — long before "data science" and "AI" were mainstream concepts.

His career highlights include:

Chief Data Scientist, PwC Australia — 10 years, including leading the global Responsible AI program (2017–2022)
Partner & Advanced Analytics Leader, Deloitte Australia — 8 years
Honorary Enterprise Professor, University of Melbourne — Faculty of Business & Economics
Professor of Practice, Deakin University — Centre for AI & Future of Work
Owner, Matt Kuperholz Consultancy — M@ has been delivering consulting services through his company since 2000.

M@ is independent. He has no vendor agenda and no product to push. His focus is on helping organisations understand where AI creates genuine value, where it changes the risk profile, and how to move forward to capture this value with confidence.

This combination of deep applied experience, proven methodology, and true independence is exceptionally rare.

Awards & Recognition

Australia's #1 Analytics Leader — IAPA, 2018
Global Top 100 Data & Analytics Innovator — Corinium, 2020
Top Knowledge Worker — Office of the Australian Prime Minister & Chief Scientist

Enterprise Professor — University of Melbourne

In 2025, the Dean of the Faculty of Business and Economics announced M@'s appointment as Honorary Enterprise Professor.

Dear Colleagues,

I am very pleased to announce that M@ Kuperholz has joined the Faculty of Business and Economics as an Honorary Enterprise Professor. M@ is an FBE Alum and a leading AI expert and Data Scientist with a wealth of industry experience.

M@'s connection with FBE began with a BComm with a double major in Actuarial Science and Computer Science. With this interdisciplinary foundation, M@ integrates theoretical knowledge and practical application in data, digital, and AI – including trust, responsibility, and the governance of AI systems.

M@'s tenure at Deloitte and PwC illustrate his thought leadership in the field of analytics and data science. As Partner and Chief Data Scientist at PwC, M@ worked at the nexus of data analytics and strategic business decision-making, and continues to be at the cutting edge of AI, data science, and business analytics application and development.

M@ also led the global Responsible AI program for PwC from 2017 to 2022, innovating, developing and delivering solutions for ensuring AI bias was understood, transparency and explainability were maximised, and that solutions were robust, secure, safe and in line with the appropriate ethical and regulatory overlays.

— Paul Kofman, Sidney Myer Chair of Commerce / Dean, Faculty of Business and Economics

Services

Every organisation's AI journey is different. Whether you need a strategic advisor, a keynote speaker, or hands-on training for your team, I bring 30 years of independent expertise — no hype, just a credible roadmap.

AI Advisory

Strategic consulting for boards, executives, and leadership teams. From AI readiness assessments to governance frameworks, I cut through the noise and help you build a practical, responsible AI strategy.

AI Maturity Uplift Program

A structured, proven methodology to assess your current AI maturity, identify gaps, and build a prioritised path forward. Five clear steps — from baseline assessment through to implementation planning and capability building.

AI Speaking

Keynotes, panels, and conferences that leave audiences informed and inspired — not overwhelmed. Topics include the evolution and future of AI, Responsible AI, solving for trust, and the realities of enterprise AI adoption. Former TEDxSydney speaker.

AI Training

Tailored training programs and workshops for teams at all levels — from board awareness sessions to hands-on technical upskilling in effective prompting, governance, applied AI, and analytics.

Decades of AI Leadership

While many entered the AI conversation recently, M@ has been shaping it for decades. This timeline of selected talks spans from early interviews through to TEDxSydney — a visual proof of sustained, independent expertise. More videos are here.

2014

Connected CIO Interview

An early interview exploring the intersection of data analytics and strategic business leadership.

Watch on YouTube →

2018

Introduces Responsible AI

"Doing AI Right" — governance, ethics, bias, fairness, transparency and explainability. M@ was talking about Responsible AI before most people knew it was an issue.

Watch on YouTube →

2024

TEDxSydney: Solving for Trust

M@'s TEDx talk on distinguishing between human and machine-generated content, and building frameworks for trust in an AI-driven world.

Watch on YouTube →

2025

Exponential Thinking

Reframing how we think about growth, value, and the role of digital information. A keynote challenging conventional thinking about the information age.

Watch on YouTube →

Testimonials

What M@'s Clients Say About Working Together

"M@ came in as our external AI advisor when we stood up the AI Lab at Moose Toys and what I immediately appreciated was that he didn't just talk strategy — he got stuck in and built with us! He helped us establish our Responsible AI governance foundations, shaped our agile sprint framework from Sprint Zero, and pushed hard on the things that matter: policy, process, and ethics — before we even thought about scaling."

Heath SaberMoose Toys

"M@ is that rare thing in Australian business — the real deal. He straddles the worlds of data science and big business with ease. His ethical AI framework is an invaluable contribution to a broader global conversation, and a real demonstration of the kind of insights that can only be earned from years of dedicated commitment to the field."

Angus HerveyPolitical Economist & Solutions Journalist, Future Crunch

"Working across a range of projects for the past two decades I've seen M@ consistently develop and deliver solutions to problems — well ahead of expectations. It's very rare to find an individual whose quantitative expertise is equal to their strategic capabilities."

Karl TreacherCEO, The Culture Institute of Australia

"M@ is the master of all things AI — with technical expertise and an ability to explain both the detail of AI and the policy issues with clarity and considerable flair!"

Jeannie Marie PatersonProfessor & Director, Centre for AI & Digital Ethics, University of Melbourne

"M@ recently delivered one of the most practical, grounded AI presentations I've seen in a long time. No hype, no buzzwords — just clear thinking, real-world examples, and a sharp focus on how AI actually creates leverage inside a business."

Dean ChernyFounder & CEO, Storeplay

"M@'s delivery was exceptionally clear and genuinely educational — he translated complex, technical topics without ever making the audience feel talked down to. He balanced deep expertise with an approachable, inclusive tone."

Kim BurdettSenior Enterprise Account Executive, Adobe

"M@ is a brilliant expert and advocate in the area of responsible AI. He's a big picture thinker who's been working in this field for years. M@ has a unique ability to translate complex technical concepts into layperson's terms. Also, he's very funny!"

Tracey Spicer AMGlobal Keynote Speaker & Walkley Award Winning Journalist

"As a pioneer thinker on data, tech and AI for decades, M@ brought his vast wealth of knowledge and consulting experience to open and unlock the client's thinking on the exponential possibilities of embracing ethical AI. A phenomenal session."

Julie PhillisLeading Change | Culture & Org Transformation

"Not only did he distil the benefits and risks of AI for our team but provided a clear structure for us to consider how we integrate these tools into our business. We look forward to working with M@ as we examine how to implement this rapidly evolving tech."

Adrian RedlichExecutive Chairman, Merricks Capital

Clients

A selection of clients for whom M@ has lead AI programs to deliver value

Responsible AI

Beyond commercial advisory, M@ is passionate about using technology for positive social impact. AI is not good, not bad, nor is it neutral. Matt has created MorH.org to help — this not-for-profit initiative is focused on solving foundational challenges of maximising benefits from AI to humanity, increasing trust in society and ensuring alignment of our goals with AIs.

Visit MorH.org →

Let's Talk

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